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In a recent press release Microsoft reveals a strategic change that will increase the openness of many of its products. They are talking about adopting these four principles:
a) ensuring open connections b) promoting data portability c)supporting industry standards and d) fostering a more open engagement with customers and the industry.
What is interesting is that it took them this long to officially adopt these principles. These principles have been adopted by many of the successful platform companies of the current era -- Google, Ebay, and Amazon.
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MySpace is trying to strike deals with Vivendi, Warner, Sony BMG and others to get music content (see this WSJ article). With its social networking technology, MySpace would try to either rent or sell music to its subscribers. With either model, content providers will get a percentage of the sales. Content provider should be careful here. With the more popular content, music sites like iTunes and Amazon will help users find what they want. For the content from emerging artists, social networking sites can help users find content that they may like. Where does this leave the content providers?
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Last week we were talking about second life in class and how transactions were occurring there. We heard of EMC conducting job interviews in SL. This article even describes a marriage in SL!
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Today I had a chance to talk to participants at the CIMS conference in Babson. The talk was on the importance of architectural thinking. A copy of the presentation can be found here.
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This has been rumored for some time now. Since Google has been leading the search engine market and MSFT and Yahoo have either stagnated or slowed, it was time to do something. Based on the open letter from Steve Balmer to Yahoo's board, I don't see the synergies. Just on the Ad platform they now have to deal with two separate ones. How does this build synergies? As they transition people from one to the other, they could suffer heavy losses with people switching to Google. I would track the unique users number reported by comScore Media Metrix for the next several months. These numbers will tell us if the combined entity is able to make any inroads in terms of relevance.
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