The market reacted very favorably to the highly anticipated results from Google. Since Commscore had predicted a decline in paid clicks, the fact that Google met expectations was a surprise! Google is now operating at a run rate of ~$15 billion. Here are some observations based on several articles written about the results.

People are looking at Google results as a proxy for how the economy is doing. In fact, many articles have even talked about the sampling strategy (can we trust the predictions) that is being used to forecast metrics like website popularity, click throughs, etc.

For the first time, domestic revenue trailed international. This is a good indicator that e-business in now truly global.

Google is now the key player of a complex ecosystem that includes advertisers, devise manufacturers, content providers, and application developers. Its performance impacts a diverse set of industries. Even analysts are being rated based on how they called Google’s quarterly results!