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Bala Iyer

Wednesday, September 08, 2010 6:45 PM
     

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Social media and the enterprise

Posted by Bala Iyer on Fri, Aug 29, 2008 @ 08:13 AM

Having conversations and engaging your customers is very important today. This has many potential benefits. First of all, this could very well be the most efficient way to build brand awareness with the current generation that uses social media all the time. If effectively used, enterprises can initiate and continue conversations with customers that may result in setting expectations and even generating new product ideas. In our research we find that using this media can strengthen an employee's social network. To accomplish these benefits companies should be experimenting and testing with technologies like twitter, blogs, wikis, digg, del.icio.us, youtube, Facebook, Myspace and flickr. On the testing side companies like Hubspot (they host this blog) can help you analyze the effectiveness of each technology in meeting your goals.


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Android phone is here

Posted by Bala Iyer on Fri, Aug 15, 2008 @ 06:23 PM

NYT is reporting that T-Mobile will offer the first phone running Android this holiday season. While this is good news for Google fans, the market place is really crowded with iPhone, RIMM. Windows Mobile, Symbian and LiMo. Many of these OSs have found traction in the market place with devices, applications, developers and carriers. It will be interesting to see how Google penetrates this market. The thing that they have going for them is the established base of users who use their search engine and other applications. Many of them would move with their applications from the desktop to a mobile device. I think Google's location aware ads and navigation service and search results would be key. Similarly, Google Talk could stretch its presence footprint across both the desktop and mobile device. These basic functions are what consumers look for in their mobile device and Google may have the good enough answer.


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Dell's Trademark on cloud computing

Posted by Bala Iyer on Wed, Aug 06, 2008 @ 05:32 PM

I just read an article in the WSJ that reports the granting of TM rights on cloud computing to Dell. I wonder how this happened. Today all the major service providers like Amazon, Google, IBM etc use the word cloud computing. For Dell to get the TM on that is absurd. In fact, I have heard the use of the word over 20 years ago by phone companies. Hopefully, the PTO will reverse its decision.


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