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Do you have a platform?

  
  

Based on prior work by Gawer and Cusumano, we define a platform as a product or service that performs at least one essential function within what can be described as a “system of use” or solve an essential technological problem within an industry. In addition, it should be easy to connect to or build upon to expand the system of use as well as to allow new and even unintended end-uses. To this we add the concept of architectural control, the ability to determine the
access rights and privileges of third-party developers who write to the platform.

An interesting question that came up recently was how do you detect the presence of a platform? Many companies claim to have a platform, while in reality they just have a product. What are some simple test to verify their claims? I would suggest three tests.

1) Do they have a vibrant community of developers and users? In the case of platform providers like Amazon and Salesforce.com or Android, they support development communities. These communities help the developers by helping them solve problems or pointing them to relevant resources. These communities also influence the evolution of the
platform and its features. The platform provider listens to the conversations that take place within these communities and respond when appropriate. Most of the work is done by community members who do not work for the platform sponsor.

2) Do they have a well defined API and clear process for governance? Companies like Apple (iOS), Google (Android) and others use software development toolkits (SDK) to clearly publish and document their APIs. In addition, when developers require additional access, they have to follow procedures to request and convince the platform provider to
support their needs. These conversations often take place in an open and transparent manner.

3) Do they have an App Marketplace? Most platforms come with a marketplace to distribute applications that are developed by complementors. App developers can find buyers and transact easily with them in these market places.
These applications have to follow published guidelines in order to be listed in the marketplace.

Are there other tests to detect the presence of platforms?

Posted by Bala Iyer on Wed, May 25, 2011 @ 10:53 AM

COMMENTS

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