I was recently reading an article on WSJ that provided a link to this conference. On that
website there is a
video of a joint interview of Bill Gates and Steve Jobs. When asked about what they learned by watching the other, the answers were telling. Bill G. wanted Steve's taste. In particular, he liked how Steve made engineering decisions based on people and product issues. Steve on the other hand would have liked Apple to have MSFT's partnering or ecosystem strategy in his company's DNA. I guess there is no better way to put their differention strategy into words.