If it is possible for a $38 billion dollar company to move quietly, Amazon is doing so. Of late it has been on a tear. In a recent interview with Harvard Business Review, Jeff Bezos talks about their obsession with customers. As he explains it, they provide low price, vast selection and fast delivery as their core value proposition to their customer. Every decision they make is centered around what is best for their customer. To support their value proposition, they are constantly experimenting at all levels and picking and choosing their long term bets. One such bet that is poised to payoff is Amazon Web Services (AWS). This is a project where they have opened their platform to developers and allow them to write programs that work on top of Amazon's services. This has the potential to increase the number of products that can be sold on AMZN's platform, which in turn positively impacts their value proposition of providing a greater selection to their customers. This notion of experimentation coupled with their clear set of customer values is positioning them well.