MySpace is trying to strike deals with Vivendi, Warner, Sony BMG and others to get music content (see this WSJ article). With its social networking technology, MySpace would try to either rent or sell music to its subscribers. With either model, content providers will get a percentage of the sales. Content provider should be careful here. With the more popular content, music sites like iTunes and Amazon will help users find what they want. For the content from emerging artists, social networking sites can help users find content that they may like. Where does this leave the content providers?
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