Folks at Google have now created another source of revenue. They see the Youtube platform providing multiple modes of revenue. In one model, ads could appear next to a video with links to Amazon or iTunes. In video ads could interrupt programs to serve ads. The one that I really liked is called product placement ads in this article. This allows users to freeze videos and click on intelligent objects that can then lead them to a E-commerce site. Wonder what took them this long to launch the platform?