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In the most recent quarterly results, Google generated 99% of its revenue from ads. Today Google has announcedplans to create an additional revenue source using Web-based Google Apps. Since Google doesn't have a sales force that can sell to enterprises, they have decided to use the reseller route. Microsoft has over 900,000 resellers and has a substantial lead here. Google plans to initially experiment with 50 resellers before opening it up to others. Given its heavy investment into infrastructure and reusable components, this is a good way to monetize it by marketing its cloud using resellers.
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