A recent
article discusses a deal by content providers (Showtime, Nickelodeon and Starz) with Microsoft that will allow them to take their content from the Web to TV. As such there are ways to display Internet content on TV. However, this development will make that much easier. With Xbox and other chip technologies being developed by Microsoft, we must be able to see more content on TV.
This development, along with YouTube's emergence, creates new opportunities for content providers, access providers, advertisers and technology companies. Content players want maximum exposure to viewers. Access providers wouldn't want to be left out of the equation. Interestingly, technology companies like MSFT are playing the role of a matchmaker.