Newsweek ran an article titled "
The new wisdom of the web." They show with examples the transformation of the web from static content publishing to people generated dynamic content. The people generated dynamic content has moved from shots of a fish bowl and traffic lights to purposeful problem solving. This is being fueled by the arrival of mashups that allow reuse of preexisting services to create new ones (see NYT article
Software Out There). Key companies to track are myspace.com, salesforce.com, flickr.com and Amazon's mturk.